The G.O.O.D Music rapper Big sean followed the path of his boss Kanye west 2 years ago , by starting his own fashion line  Aura Gold, an urban style clothing who reflected the personal style of the rapper.

“Launching my own label is a dream come true for me,” he told the press. “Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.” said Big Sean.

Unfortunately the rapper fashion line did not have the success expected, 2 year only after launching his own fashion line Aura Gold, the business shut down, no official reason was given as for why the rapper abandon the project more likely because people did not buy into the brand, the price were very affordable with less than $100 you could get a t-shirts, hats, pants, sweatshirts and jackets which were way less than his boss kanye west clothing line prices  at around $300 for the cheapest items and more than $2000 for the most expensive ones.

Creating a clothing line has become a new trend for celebrities who rely on their heavy fans base to buy their brand, unfortunately in the fashion world is not only the name or the person behind the brand who matter, true that celebrities name help promoting the brand but at the end of the day the quality and originality has to be present otherwise the fashion line will not last long, just the time for the buzz to cool down and the brand will be dead, meanwhile a lot of celebrities had successful brands like Sean john, Trukfit of lil wayne, or Akoo of T.I , he should probably ask them for advise for his next venture in fashion if he does.

As this was not enough burglar broke into his L.A home stealing $150 K worth of jewelry and some unpublished song during his trip to dubai, Not a good way to finish 2015, hopefully 2016 will reserve him better things and more success.